It seems a symbiotic relationship: at some point any designer worth their salt rebrands their hometown coffee shop.
Initially I was brought on for a few t-shirt designs.
The bags then fell under critique.
I built the boxes out of white paper first. Then did the ink, the illustrations, the guide.
This bled out into a colored label system;
a shape-malleable brew-guide.
Even humorous efforts at sample boxes.
Somewhere along the line, I became the unnamed creative director.
We took a loan and opened another shop with a chance for fresh ideals.
We rebranded, drawing elements from the original identity through the transition.
As demand grew, box-production became cost-prohibitive.
We hashed out a subscription model for sharing different single-origin roasts.
And we're currently entertaining the notion of cold brew in a can.